Nudie Jeans is a denim brand from Gothenburg, founded in 2001 by Maria Erixon Levin. 

We've always stayed true to the fabric's heritage, craftsmanship, and the subcultural aesthetics associated with it. And, since our vision is to become the world's most sustainable denim brand, environmental and social sustainability are just as important. 

Nudie Jeans is sold in over 50 countries worldwide. We currently have 32 Repair Shops, spread out across Europe, the USA, Australia, and Japan. You'll find our headquarters in our hometown, Gothenburg, Sweden.